Country Management

UK retailers are demanding ever higher margins. The dilemma for beauty brands wanting to enter the UK is how to find enough headroom in their price structure to satisfy the retailer's margin, provide a workable distributor margin, participate in promotions and make money. The alternative - setting up a subsidiary - is expensive and high risk.

We help - by acting as a brand's Country Manager and allowing the brand to invoice the retailer or salon directly. We know the UK beauty industry inside out and can provide account management, customer service, deliver regular contact to stores and salons, arrange logistics, PR, and in-store and salon training and financial control. We employ dedicated staff on behalf of our clients through our subsidiary Red Tree Resources and take care of all taxation and employment issues.

As a brand's Country Manager we are focussed on driving sales and act as the brand's dedicated partner in the UK - delivering everything that a subsidiary would and cutting out the need to build in a high distributor margin.

Without a distributor the brand delivers greater margin and gives the brand principal much greater influence over its success. We believe Country Management is a long term business model that will become increasingly attractive for brand owners – talk to us about how we can help you.